Kids' everyday basics, in honest multipacks

Soft everyday basics for kids — honest multipack value.

Underwear, undershirts, socks and layers for girls and boys, packed the way parents actually buy them: ten pairs of briefs, eight pairs of boxer briefs, five undershirts for five school days. Soft cotton-rich fabrics, tagless labels, and sizes that map to real kids — no guesswork at the drawer.

Shop All Basics Find Their Size

Multipacks from $9.99
Tagless, soft-seam comfort
Sizes 4–14 for every product

Flat lay of neatly folded stacks of children's cotton basics in white, coral, sky blue and butter yellow on a plain ivory background

Start with what they wear every day

Flat lay of folded girls' cotton basics in white and soft pastels on a plain ivory background

Girls' BasicsBriefs, hipsters, camisoles, bike shorts & more

Flat lay of folded boys' cotton basics in navy, grey and white on a plain ivory background

Boys' BasicsBoxer briefs, briefs & crew undershirts

Flat lay of stacked multipacks of folded children's socks and underwear on a plain ivory background

Multipacks & ValueBigger packs, lower cost per pair

Best sellers parents reorder

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Flat lay of a folded 10-pack of girls' cotton briefs in white and soft pastels on a plain ivory background

Girls' Cotton Briefs — 10-Pack

10 pairs in one pack — a full school week plus spares

$14.99 ($1.50 per pair)

Flat lay of a folded 8-pack of boys' boxer briefs in navy, grey and black on a plain ivory background

Boys' Boxer Briefs — 8-Pack

8 pairs in one pack — the style boys actually keep wearing

$14.99 ($1.87 per pair)

Flat lay of a folded kids' thermal underwear set with long-sleeve top and bottoms in soft grey on a plain ivory background

Kids' Thermal Underwear Set (Top + Bottom)

Two-piece set — long-sleeve top plus full-length bottoms

$16.99

Flat lay of a neat stack of folded kids' cushion cotton socks in white and grey on a plain ivory background

Kids' Cushion Cotton Socks — 10-Pack

10 pairs in one pack — any two make a pair

$9.99 ($1.00 per pair)

Why multipacks just make sense

A child wears underwear every single day, outgrows it on a schedule you can set a watch by, and loses socks to a dimension science cannot explain. Buying basics one pair at a time is the most expensive way to solve a problem that repeats weekly. Our packs are sized around real routines: ten pairs of socks because any two make a pair, five undershirts because school runs five days, eight pairs of boxer briefs because laundry day is Sunday.

The per-pair maths is printed on every product card — no calculators, no surprises. Stock the drawer once, and mornings get quieter.

Shop Multipacks & Value

Flat lay of three neat stacks of folded children's basics multipacks in coral, sky blue and butter yellow on a plain ivory background

Built around three promises

Soft, honestly

Cotton-rich fabrics, covered elastic and printed tagless labels — comfort details a child can feel. Where a fabric specification is still being confirmed with our supplier, we say so on the product page instead of guessing.

Sized for real kids

Every product uses the same size chart, keyed to height, weight and waist — not just age. Between sizes? The guide tells you exactly which way to go for each product type.

Priced per pair

Multipack value only counts if you can see it. Every pack shows its per-pair cost up front, and our opening prices are set against what US parents pay at big-box basics counters.

Flat lay of folded stacks of children's basics in ascending sizes beside a tailor's measuring tape on a plain ivory background

Not sure which size? Start with the tape measure.

Kids' sizes are not standardised between brands, and age labels lie — a tall six-year-old and a petite eight-year-old can share a drawer size. Our size guide maps sizes 4 to 14 against height, weight and waist, and sock bands S/M/L against shoe sizes, so the first order fits.

Read the Size Guide